Canadian Magazine Industry News
10 July 2014,    

PWAC to launch members only news brief publication

 
The Professional Writers Association of Canada (PWAC) is launching The Current on July 24, a news brief publication that will be sent by email to over 600 subscribing freelance writers every Thursday.

PWAC has teamed up with B2B digital marketing company MultiView for the project.

10 July 2014,    

Ad recall in digital magazines on par with print

GfK MRI Starch Advertising Research has released a report stating advertisements in tablet versions of magazines have the same level of recall, on average as print magazine ads.

Although the report was done for the American market, it presents valuable information for Canadian publications in the wake of magazines going digital and/or having both digital and print editions.

The data also showed that tablets reach younger readers with high incomes and engagement. The average level of reader recall for print and digital ads in 2013 was 52% and the top noted digital magazine ads were recalled by over 80 % of readers—the same with print ads.

8 July 2014,     CANADA

Canadian post-secondary institutions receive CASE awards

 
Alberta’s Lethbridge College is one of nine Canadian educational institutions that received recognition from The Council for Advancement and Support of Education’s (CASE) 2014 Circle of Excellence Awards.

The Circle of Excellence awards showcases exceptional work in alumni relations, communications, fundraising and marketing and is open to those working at member colleges, universities, independent schools and nonprofits around the world.

Lethbridge’s Wider Horizons publication received a gold award in the Community College Magazine category.

3 July 2014,     U.S. AND CANADA

First half of 2014 sees more magazine launches than closures

MediaFinder, the largest online database of American and Canadian publications is reporting that in the first half of 2014, 93 magazines launched and 30 closed.
 
Eight Canadian magazines launched during the second quarter including Femmes, etc., CPA Magazine and the CPA Magazine French Edition. Five Canadian magazines folded, including Via Destinations and Profit: Your Guide to Business Success. Fresh Juice dropped its print edition.
 
Regional interest magazines were the most popular and six new print titles launched, including The Sip and 12th & Broad.
 

3 July 2014,     TORONTO

National Geographic now available for Next Issue Canada subscribers

 
Canada's only all-you-can-read digital magazine provider has added the National Geographic family to its roster.

Readers will now have access to National Geographic, National Geographic Traveler, National Geographic Kids and National Geographic Little Kids.

"At Next Issue, we are continuously expanding our catalogue to deliver incomparable access to the publications readers value most," said Steve Maich, Senior Vice President, Publishing, Rogers. "The National Geographic suite of magazines is among the most respected and well-known brands in the world, and adding them to our catalogue enhances the breadth of best-in-class content available to subscribers of all ages."

2 July 2014,     TORONTO

The Grid TO to cease publication

 
Weekly magazine The Grid sent out a tweet this morning announcing the closure of its publication.  Since May 2011, it covered all things Toronto and on Thursday, the Torstar Corp.-owned magazine will come to an end.

Editor Lianne George started at the company in September 2010 when the publication was called Eye Weekly. She said she would always be grateful for the creative freedom she had while working at The Grid.

“We had a remarkable opportunity to make the city magazine we’d always wanted to read,” she said. “We tried to do that in a spirit of curiosity, humour, and optimism. There was so much happening in the city around food and drink, real estate, and city building when we launched. City Hall was like a circus. Editorially, it was a great time to be starting something new in Toronto.”

26 June 2014,     TORONTO, VANCOUVER

Canadian Immigrant Magazine releases 6th annual list

 
Canadian Immigrant Magazine in partnership with RBC has unveiled its Top 25 Canadian Immigrants list, highlighting the contributions newcomers have made to the country.

Sixteen winners were honoured during a ceremony in Toronto on June 24. The remaining nine will receive their awards in Vancouver today where they will receive a celebratory plaque and the opportunity to donate $500 to the Canadian charity of their choice.

26 June 2014,     TORONTO

COPA Awards deadline extended to July 7

The Canadian Online publishing Awards (COPA) has extended the deadline for submissions—citing the Canada Day weekend as a holiday for potential entrants.

The 5th annual awards honours media publishers, corporations and advertising agencies that produce online content in Canada intended for Canadian readers.

26 June 2014,     CANADA

Luxury publication goes digital

Lifestyler has gone digital. The Canadian luxury publication has embraced the digital world, and will now be available on iPad’s, iPhone’s, Android, Kindle Fire and Kindle HD devices.

19 June 2014,     TORONTO

Canadian Underwriter launches archive website

 
In celebration of its 80th anniversary, Canadian Underwriter magazine has created a website showcasing issues going as far back as 1935. Years 2008-2014 can be seen in their entirety on the website as well.

The insurance and risk magazine's first issue was launched on Jan 1, 1934 and while the archives from that first year were lost, the website has an impressive 79 years of history to comb through.

Most Recent News Comment
Greg Robins says:
It will be missed. The Grid certainly broke some boundaries and was an inspiration from a creative p...
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sebastianuk says:
nice...informative blog...
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