Masthead News Archives
March 2000
Marketing issues biggest awards annual yet
Toronto, Ont., 29 March, 2000: Marketing Magazine has published its largest ever Marketing Awards annual, featuring the winning creative from this year's 154 award recipients. The 156-page special issue was released in tandem with last Thursday evening's 2000 Marketing Awards gala at Roy Thomson Hall in Toronto. In all, the prestigious contest lured 2,207 entries in 36 different categories for print, television and new media advertising campaigns. "The mandate is to reward work that is simple memorable and relevant," Marketing editor Stan Sutter said of the annual competition. New this year, the top 10 Gold award winners--based on the judges' scores--will be entered in June 19's Cannes International Advertising Festival. Designed to bolster the international stature of Canadian ad creative, the entries were jointly organized by Cineplex Odeon Corp. (the Canadian rep for the Cannes Festival), the Canadian Cannes Committee and Marketing magazine itself.
Contact: 905-596-2680


Marketing issues biggest awards annual yet
Toronto, Ont., 28 March, 2000: Marketing Magazine has published its largest ever Marketing Awards annual, featuring the winning creative from this year's 154 award recipients. The 156-page special issue was released in tandem with last Thursday evening's 2000 Marketing Awards gala at Roy Thomson Hall in Toronto. In all, the prestigious contest lured 2,207 entries in 36 different categories for print, television and new media advertising campaigns. "The mandate is to reward work that is simple memorable and relevant," Marketing editor Stan Sutter said of the annual competition. New this year, the top 10 Gold award winners--based on the judges' scores--will be entered in June 19's Cannes International Advertising Festival. Designed to bolster the international stature of Canadian ad creative, the entries were jointly organized by Cineplex Odeon Corp. (the Canadian rep for the Cannes Festival), the Canadian Cannes Committee and Marketing magazine itself.
Contact: 905-596-2680

Design magazine marks 15th anniversary
Toronto, Ont., 23 March, 2000: Azure, the magazine for design professionals and those interested in design, celebrates its 15th anniversary with the current March/April issue. Publisher Sergio Sgaramella says the commemorative issue features a five-page piece on "design products that have had an impact in our lives" over the past 15 years. For the anniversary, Toronto-based Azure is also being promoted on newsstands across Canada with special window and side pocket displays. Newsstand circulation was also increased in Canada from 2,500 to 3,500 copies, while the U.S. circulation remained at 1,500. The full-colour, large format magazine also went to perfect binding last September.
Contact: 416-203-9674

CB revamps look to match upped frequency
Toronto, Ont., 22 March, 2000: Canadian Business will be sporting a "top-to-bottom redesign" when the first issue in May arrives on newsstands, says editor Arthur Johnson. While he would not divulge exact details of the new look, Johnson did say it would entail changes to the cover, logo and overall layout. Some new editorial will also be included. The purpose of the redesign is to reflect the book's higher frequency, he says, noting that Canadian Business has gone from a monthly, to twice monthly to every two weeks (as of Feb. 7). "On a monthly the feel is more leisurely, more contemplative," Johnson says of his magazine's evolving look. "Coming out every two weeks there's much more of a sense of newsiness to what we're doing, much more the sense of urgency."
Contact: 416-596-5100

Industry waits on OAC grants hike decision
Toronto, Ont., 21 March, 2000: The Ontario Arts Council (OAC) has earmarked $1.4 million in administrative savings to boost its budget for arts grants. The announcement late last month marked the end of a three-year freeze in increases. It has yet to be announced, however, how much money--if any--will go to the OAC's current $400,000 grants program for Ontario-based magazines. That decision is to be made at month's end during the next OAC board meeting. The next grant application deadline for periodicals is June 30.
Contact: 1-800-387-0058

CMPA links with Coast to Coast to sell mags
Toronto, Ont., 20 March, 2000: Is there a market for Canuck mags down under? Member titles of the Canadian Magazine Publishers Association (CMPA) now have an opportunity to find out. Under a new arrangement with Coast to Coast Newsstand Services Limited (previously Coast to Coast Distributing Company), CMPA member books can now reach retailers in Australia, New Zealand, the U.K. and the U.S.As well, the CMPA's new "Mass Market" system provides access to 20,000 more retail outlets across Canada. Expansion into these new markets will be determined on a title-by-title basis.While there will be no extra fees for existing members, associated costs may be rolled into new membership dues, says CMPA circulation manager Gino Auddino.According to CMPA chair Sharon McAuley, the new program will not affect the CMPA's existing arrangements with other distributors, or its own direct-to-retail program.
Contact: 416-504-0274

Maclean's earns two CAJ award nominations
Ottawa, Ont., 17 March, 2000: Canadian Business, Elm Street, Maclean's and Nature Canada have been named finalists in the annual investigative journalism awards presented by the Canadian Association of Journalists (CAJ). Nominees for the awards, which cover all Canadian print and broadcast media, were announced on Wednesday. The winners will be revealed April 8 during an awards banquet at the CAJ's 22nd annual conference at the Sheraton Hotel in Halifax. Dubbed "Halifax Ahoy!", the conference runs April 7-9. A $1,000 cash prize will be awarded in each category. Also presented will be an award for the best overall investigative report of 1999.
In the magazine category, the finalists are:
• Tom Fennell and Chris Wood, "The Human Smugglers," Maclean's
• Pauline Comeau, "Burned By The Sun," Elm Street
• Jane O'Hara, "Trade Secrets," Maclean's
• Donna Jacobs, "Now You See it, Now You Don't," Nature Canada
• Paul Kaihla, "Mayhem Man," Canadian Business
For a list of nominees in all categories, visit the CAJ's awards Web page at: http://www.caj.ca/awards/99-00-awards.html

CSME fails to scare up board nominees
Toronto, Ont., 16 March, 2000: The Canadian Society of Magazine Editors (CSME) has extended the deadline for nominations to fill three key positions on its board of directors. So far only one nomination had been tendered, prompting an extension of the original March 10 deadline to March 30. And even then, says incumbent president Judy Allen, the cut off date could be pushed back further yet. As it is, the elections for president, vice-president and program director are slated for April 25. Allen--former editor of now-defunct Modern Woman--has at least nominated current secretary and CAmagazine associate editor Dwight Hamilton to take over her portfolio. If Hamilton is elected, though, nominations must also be sought to fill the vacated secretary's chair--further compounding the nominee shortage problem. Other outgoing office holders include vice-president Rick Boychuk (editor of Canadian Geographic) and program director Howard Elmer (editor of RV Lifestyle Magazine and Hot Sled Magazine). Elmer took over that latter half of former program director Jane Doucet's term. Doucet stepped down after leaving her position as a researcher-reporter at Maclean's to go freelance. Halfway through their current terms, meanwhile, are treasurer Ian Portsmouth (managing editor of Profit), membership director Mara Gulens (managing editor of Toronto Computes!) and secretary Dwight Hamilton.
Contact: csmeinfo@yahoo.com

Two publishers vie for association readers
Toronto, Ont., 15 March, 2000: The Canadian Society of Association Executives (CSAE) has dropped August Communications as the contract publisher of its official magazine, Association. But the Winnipeg-based publishing house is not about to depart quietly from the association scene. Instead, last month August launched a competing title called ASSOCIATION director. According to publisher Gladwyn Nickel, his new magazine is slated to appear six times a year with a controlled circulation of 8,700. Targeting association and meeting managers, the standard-sized, full-colour glossy covers finances, technology and issues relevant to associations, says Nickel. Editorially, ASSOCIATION director promises to be "supplier friendly," boasts a promotional flyer, by "offering the supplier a forum to get their news out to industry peers." Meanwhile, the contract to publish CSAE's Association--along with up to nine chapter publications, a buyers' guide and an annual directory--was awarded last December to Naylor Publications. The February/March issue was the Toronto-based publisher's first. Already Naylor has revamped Association's layout, including the contents page and headers, notes new editor Gord Zubrecki. Described as a how-to magazine for successfully running an association, the title has a controlled circulation of 10,000 copies, distributed to associations and their top brass across Canada. Advertisers include conference and convention centres, hotels, airlines and "anything to do with moving people," says Zubrecki. As for the new competition from August, Zubrecki suggests ASSOCIATION director was launched in "retaliation" for losing the contract to publish CSAE's magazine. "They had the contract. We got the contract," he says, noting how ASSOCIATION director has "exactly the same mandate and mission" as Association. "Take from that what you will," he adds. Back at August, publisher Gladwyn Nickel disagrees with Zubrecki's conclusions. "We never did anything in retaliation," he maintains. "We launched ASSOCIATION director to meet a wider audience that we felt Association wasn't reaching." But Zubrecki says he doesn't see the difference. In fact, he says advertisers are confused, wondering which is "the official" CSAE publication. That prompted CSAE itself to run a disclaimer in the first issue of Association under Naylor, saying it "regrets any confusion" the August upstart may have created within the advertising community.
Contact: 416-961-1028 (Naylor); 204-957-0265 (August)

New Homemaker's editor makes her mark
Toronto, Ont., 14 March, 2000: Homemaker's has undergone a string of changes since Dianne Rinehart took over as editor last fall, particularly in the editorial. "It's going to be a work in progress until we get it right," promises Rinehart, noting that more tweaking is ahead. The first changes appeared last November: a new back-page section called "Parting Shot" and the addition of a tagline, "Food Fashion Features" (it changed to "Food Fitness Features" a month later). Also in December, the former Telemedia book unveiled "The Hot List"--reviews of books, CDs, movies, TV shows and performing arts. Rinehart says this new section allows for more profiles of women, while giving readers "information that would be fun reading." Among other changes, health and fitness pieces have been moved closer to the front of the book, and there's now more information on food and gardening. And coming up in April, readers will find "Pet News." According to Rinehart, the changes reflect reader survey results from last September. But is she not also putting her own stamp on Homemaker's? Says Rinehart: "There's a fair amount of that."
Contact: 416-733-7600

Equinox finally settles on Morantz replacement
Toronto, Ont., 13 March, 2000: Martin Silverstone has been named the new editor of Equinox in tandem with the departure of Canadian Wildlife and WILD from the Malcolm Publishing stable. Silverstone had been editor of both for Malcolm books Canadian Wildlife and WILD, but opted not to follow the titles to their new contract publisher, Toronto's Tribute Publishing (see "Wildlife books released" in this folder). Silverstone has been with Malcolm for five years. His appointment comes roughly one year after the departure of former editor Alan Morantz, now editor of recently launched Groom, "Canada's Wedding Magazine for Men." Prior to Silverstone's appointment, science editor Wayne Grady served as acting editor for several issues, followed by publisher Michel Paradis. In other recent changes: Equinox assistant editor Julia Asselstine has been promoted to associate editor, a title she also holds on sister book Harrowsmith Country Life; and Bridgette Wayland has been brought aboard as senior editor on Harrowsmith, and as contributing editor on Equinox. (For more on Morantz's resignation, see "Morantz to leave Equinox" in the January 1999 Daily News archives.)
Contact: 1-800-563-6738

Saskatoon journal relaunches with fresh focus
Toronto, Ont., 10 March, 2000: NeWest Review has relaunched as New West Review, complete with a new graphic design and an expanded editorial focus. The changes stem from last summer, when the then editorial collective voluntarily resigned in order to let a fresh crew take over. The relaunch, which debuted with the Saskatoon-based journal's winter issue, includes a new logo and a new graphic design, complete with new headers, fonts and paper stock for the cover and inside pages. Also new is a wider editorial focus. While the content still focuses primarily on the Prairies, "it's more with an eye to what's going on everywhere," says managing editor Allison Muri, the only member of the previous collective to stay on. Finally, the Review has dropped its bimonthly frequency to quarterly.
Contact: 306-934-1444

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