Tuesday, April 08, 2014
Double Bogey

The May 2014 issue of Golf Digest is getting a lot of flak for its cover featuring Paulina Gretzky.

In an article from the Globe & Mail we learn:

“Juli Inkster made her 120th start in a major Thursday at the Kraft Nabisco Championship. A seven-time major winner and a member of the World Golf Hall of Fame, Inkster is one of 11 women since 1969 to appear alone on the cover of Golf Digest. The list, which includes Marlene Hagge, Jane Blalock (twice) and Nancy Lopez, grew this week with the unveiling of the May issue, with Paulina Gretzky on the cover.

“Who is that?” asked Inbee Park, the world No. 1 and the defending champion at this event.

Park, of South Korea, a nine-time winner on the LPGA Tour, won three consecutive majors in 2013 to tie a record set in 1950 by Babe Didrikson Zaharias. Park has never appeared on the cover of Golf Digest.

Stacy Lewis, who has won two major titles, has also never appeared on the cover of Golf Digest. Last year she was briefly No. 1 in the world on her way to winning the Vare Trophy for the tour’s lowest scoring average.

Asked for her reaction to the magazine’s cover choice, Lewis said: “It’s frustrating for female golfers. It’s kind of the state of where we’ve always been. We don’t get respect for being the golfers that we are. Obviously, Golf Digest is trying to sell magazines. But at the same time you’d like to see a little respect for the women’s game.

Jerry Tarde, the editor-in-chief of Golf Digest, who approved the cover, said: “Sports figures, celebrities and models have appeared on Golf Digest covers since the magazine’s beginning. Paulina ranks at the high end of the golf celebrity scene today, and she has a compelling story to tell. She also might get some new people interested in the game.”

It sure does look like Golf Digest has gotten a bit desperate. Very lame.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
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