Thursday, April 16, 2015
Dirt Trax Triple Threat Cover
The Spring 2015 issue of Dirt Trax will feature their first ever “triple threat” cover.

The approach came about after testing a “double image” cover on the Winter 2014 issue.  The result:  a lift in sales of 187%.

This cover also features “celebrity gear guy” Greg Biffle, which was worked into the upper left hand corner of the cover.

The Art Director is Andrew Knor.


 
 
 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (34)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)