The January 2017 issue of Toronto Life is a good example of a cover that knows how to have some fun. The issue is out just in time for the last minute Christmas Shoppers and Boxing day enthusiasts. On sale December 19th, 2016.
This time slot has historically be used for the “Where to Get Stuff Cheap” theme. It’s a topic that typically works well for City Magazines across North America. If it works, keep doing it!
Christine Dewairy, Art Director, Toronto Life, has this to say:
“Our January cover is about the city’s best shopping secrets—where to find the best sample sales, amazing deals on designer stuff, hidden gems. It’s a light, fun topic, and we wanted to convey that tone in the design. So we put a puppy—a puppy detective—in a luxurious Coach bag, to create a poppy, slick and cheeky image.”