This new SIP from Sportsnet
magazine has the look of a gold medal winner… ok, this is Canada, maybe silver. But a winner none the less.
The editor and publisher, Steve Maich, spoke at the PBAA Canada event last week and underscored the importance of quality editorial products. This package sure delivers on that promise.
Here’s what Steve had to say about this issue:
“One thing that makes Canada special is that we really view the Olympics as a window on the world. Sure, we’re cheering mainly for Canadians, but we have huge interest in the accomplishments of great athletes like Michael Phelps, Usain Bolt and Jessica Ennis. That created an opportunity for us to celebrate an amazing Games, despite the fact we didn’t come home with a lot of gold medals. Christine Sinclair was the perfect symbol in that way. She turned in an incredibly gutsy performance that the whole country was proud of. We wanted a cover that was celebratory, and she was the natural choice to be the main image. Who cares what colour her medal is? I think our Art Director Jamie Hodgson, once again, captured exactly the spirit we were going for.”
The issue retails for $6.95, and went on sale August 20th, 2012.