Thursday, October 25, 2012
Toronto Home...HOT!
 
While browsing my local newsstand the other day, I stumbled upon Toronto Home, and promptly bought two copies. The first was an SIP on Kitchens, the second had a cover feature on Country Homes.

Each issue is 130 pages thick, oversized wide trim, on fabulous glossy stock. The art direction, both inside and out, by Mark Ruzayk, is outstanding. The issues are packed with excellent editorial and mouth watering, inspirational spreads.

The magazine retails for $5.95, a true bargain price for this quality product.

“This autumn marks the first anniversary of the launch of Toronto Home magazine. We have been blessed with a wonderful reception in Toronto by readers and advertisers. Demand for the magazine continues to increase both on the newsstand and through subscriptions. We hope to continue to provide Torontonians for many years to come with a bird’s-eye view into some of the finest interiors the city has to offer,” says Leah Lipkovitz, Publisher.

Toronto Home is the sister magazine of Montreal Home, launched three years ago. The goal is eventually to create a national network of home magazines. Plans are in the works to make a move into Vancouver next.

According to sales data, the first issue sold at a 42% efficiency in Toronto…the second issue sold 53%, even with the draw doubled. Impressive. This is one to watch.

Coverssell.com
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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