Tuesday, June 11, 2013
Summer on BC Beaches

British Columbia magazine’s Summer issue is a bit flirty and playful. Often, the magazine features wildlife images on the covers (like wolves and bears and foxes), or beautiful alpine shots, but this cover is a departure in the sense that it features an urban beach. Being definitive and authoritative with their headline, "Best Vancouver Beaches," is sure to stir debate and generate some free publicity.

“Summer is all about being spontaneous, and that’s what art director Ken Seabrook and I hope to communicate with this cover,” says editor Jane Nahirny. ”Paul Colangelo captured the image late in the afternoon on Kitsilano Beach during a heat wave in early May, when Vancouverites flocked to their city beaches. It delivers what we know our readers want: gorgeous, natural photography and a strong sense of place.” 
 
“With mountains in the background, ships in the water, and large logs on the beach, there is no mistaking that this is Vancouver. Even the model’s cowboy boots say 'West Coast.' The carefree young woman shows readers how easy it is to trade city streets for sandy beaches, even in B.C.’s largest city. When I saw this image, I wanted to be there.”

The corner slash with water droplets lets readers know that there are other water-themed features in this issue, too.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (26)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)