Monday, July 22, 2013
Canadian Living’s New Look
Canadian Living is debuting a new look with its September 2013 issue.
The new logo has beefed up in size and impact. The sky-bar area is working much harder with three strong hooks. The main sell line is up top, not down low like so many fashion magazines. Bold use of the number 30 adds quantity to the quality. Good positioning of the starburst button. And love the tag line and treatment.
It’s great to see such a legendary brand not afraid to shake things up!
Check out that special “TRY ME” price of $2.99.
- Scott Bullock
About Me
Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
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