Canadian Magazine Industry News
9 February 2012,     TORONTO
Toronto Life launching two new SIPs
Toronto Life is getting more neighbourhood friendly.

The St. Joseph title announced two new SIPs at a special event at the Four Seasons Private Residences Presentation Gallery in Toronto Wednesday evening.

Toronto Life editor Sarah Fulford makes an announcement at Four Seasons Private Residences gallery
Toronto Life editor Sarah Fulford makes an announcement at Four Seasons Private Residences gallery

One of the new SIPs is Neighbourhoods: The Insider's Handbook, "a definite, authoritative guide to navigating the town—featuring the best shops, restaurants, bars and services and the best-kept secrets of Toronto's most exciting neighbourhoods."

The issue, with a planned 32,000 circulation, is set to hit newsstands May 24 (cover price $7.95). A full-page ad in the guide is $4,560.

Toronto Life is also launching Toronto Life Cooks (cover price $11.95),  "
  I think the relevance of magazines has actually strengthened, it's a pause from the digital chaos."
- Sarah Fulford
The urbanist's dream food magazine, featuring scores of easy-to-make recipes from the city's best chefs, bakers, baristas, pit masters and bartenders."

Toronto Life Cooks will have a circulation of 40,000, and will hit newsstands on Sept. 27. A full page ad costs $4,795.

The magazine is also launching the Toronto Life Restaurant App, with more details to follow.

Toronto Life editor Sarah Fulford spoke at the Wednesday event. "A few years ago we heard about the death of print," she said. "It's been proven quite wrong. I think the relevance of magazines has actually strengthened, it's a pause from the digital chaos."
— Jeff Hayward
Story Tools
Most Recent News Comment
Rick Spence says:
A very special talent. John will be missed,though I suspect he'll never be far away....
Most Recent Blog Comment
Kelly Dundas says:
List rental will be obsolete as there is no consent attached. However, if the reader has provided c...