Canadian Publishing Industry News
6 December 2020,     TORONTO
Ad recovery to take two years after 10% decline in 2020
 Global advertising spend is set to recede by 10.2% to a total $557.3 billion this year, according to the latest report from the World Advertising
 
Research Centre (WARC). Covid19 has wiped
$63 billion of revenue from the global advertising market this year, a decline that is double the rate of the Great Recession after accounting for inflation.

 

Not surprisingly, traditional media accounted for nearly all the decline, with magazine posting a 25.4% hit. Cinema was down 46.5%, newspapers 25.5%, radio 18.4%. It was the worst performance in WARC’s 40-year history.

A recovery is estimated to take at least two years, as ad investment is forecast to grow by 6.7% next year, or just over half of the current decline. Online video, the only segment that saw a growth in 2020 will continue to grow 7.9% in 2020 to $52.7 billion and 12.8% in 2021.

Regionally ad spend in North America, which accounts for 39.6% of global spending, dropped by 4.3%, or $9.9 billion, this year. The region will see spend rise by 3.8% next year, with the US recouping 89% of 2020's losses, the report said.

Story Tools
Most Recent News Comment
buy ketotifen eye drop online says:
Alberta Magazine for its editorial excellence and winner of Magazine of the Year.Alberta Views is on...
Most Recent Blog Comment
Marty Seto says:
Make Sure you Enter the COPAs this year. We have a FREE Covid-19 News category that is free to enter...
Blogs
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Connections
Connections
Connections
Special Reports
Masthead Web Edition Archives
More Archives