Canadian Publishing Industry News
3 October 2020,    
Hearst invests in print magazines
 
 
Hearst Magazines is making a multimillion-dollar investment to enhance the quality of its print products with larger formats, higher-quality paper, and higher editorial ratios, reports Publishers Daily, a newsletter from U.S.-based Media Post.

“Magazines are a tactile experience, and quality production is important to our readers, our creators and the marketplace,” said Hearst Magazines Chief Content Officer Kate Lewis.

The initiative, called Premium Print, features the following:

 

-10% more editorial pages in Good Housekeeping.

- more editorial pages and larger trim sizes for Harper’s Bazaar, Elle and Road & Track in 2021. 

- a new quarterly publication from Delish next year. 

More improvements are reportedly coming in 2021, as the economy is expected to strengthen, according to a release from Hearst. Other changes may include paywalls, such as the one introduced for Cosmopolitan in July, and which already exist at other titles.

“We are experimenting and making great strides by activating our digital channels to sell products, including print and digital subscriptions,” stated Hearst Magazines acting president Debi Chirichella. 

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