Canadian Publishing Industry News
16 February 2021, TORONTO
St. Joseph Media: Key trends for 2021
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Read the full list of trends on the St. Joseph site, but in the meantime, here’s a few highlights:
• Magazines will step up even more as the gatekeepers of culture and information
• Virtual conferences will continue to be a viable option long after the pandemic lifts
• Print has three particular benefits that will continue to engage: trust with readers, haptic benefits, quality time engaging with content
• Sales of books were up, indicating that time reading will continue to be significant
• Consumers will be more likely to favour brands that support their communities
• Pinterest will become more attractive to marketers
• Reader will be more willing to pay for content they trust
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