57 Media Spikes RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Tue, 25 Apr 2017 06:35:32 UTC Tue, 25 Apr 2017 02:35:25 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca 57 Media Spikes : Checkpoint Number Six http://www.mastheadonline.com/blogs/?blogId=1174 Dennis Kelly Wed, 17 Jun 2015 02:33:14 EST Welcome to checkpoint number six. Number six in our series of six and the final summary of 57 Media Spikes. Whew—you can exhale now. Thanks for staying along for the ride. Including these checkpoint summaries, you've been with me for 63 messages. Abut 6 months along now. I hope you've enjoyed and have been able to use some of the tips and ideas in your business practice to improve your business. http://www.mastheadonline.com/blogs/?blogId=1173 Dennis Kelly Thu, 11 Jun 2015 02:33:14 EST Greetings once again. The most amazing part of this advertising series is that after 56 previous Media Spikes, YOU ARE HERE! Not unlike how we opened this series 11 weeks ago. I am the lucky recipient of your eyeballs and attention for 57 consecutive business days. For those wondering or counting, this series will conclude at approximately 36,000 words. I am honoured and humbled you’ve stayed with me. Thank you. Th http://www.mastheadonline.com/blogs/?blogId=1169 Dennis Kelly Wed, 3 Jun 2015 02:33:15 EST Glad you could join us. On the road again? If your first reaction to this is Willie Nelson then that’s a great testament to an iconic musician and someone who has toured the world one mile at a time, by bus. Imagine the places he’s been, the venues he’s played, the things he’s seen, the billboards he’s passed..? Billboards he’s passed? We remain a nation, perhaps a continent perpetuall http://www.mastheadonline.com/blogs/?blogId=1168 Dennis Kelly Thu, 28 May 2015 23:48:43 EST Thank you Masthead readers. Sometimes things go off the rails. Despite all your efforts, diligence, vigilance and savvy, the unexpected happens. You’ve had days like that? Me too. Today in fact. To my horror, I learned of the Dreaded ERROR 404. Something went bump in the night, and a valuable link for you was disconnected. No you’re right. It shouldn’t happen. But it did. It’s time to make it up to you. http://www.mastheadonline.com/blogs/?blogId=1167 Dennis Kelly Mon, 25 May 2015 02:35:08 EST Thanks for joining us again. Sit down anywhere-we’re about to get started. The Revolution is HERE! Maybe you’ll recall we visited with Chicken Little way back on Media Spike #26 about the explosion of social media channels and how we have to revise our lives around it. Not too long after that in http://www.mastheadonline.com/blogs/?blogId=1163 Dennis Kelly Wed, 20 May 2015 02:25:43 EST Welcome once again. Hope the day has dawned bright and sunny wherever you’re reading this. In the past 72 hours, I’ve had one client who waffled about the daunting cost of a combined radio & TV campaign at a quarter million dollars, to wanting to champion a new campaign of TV only at more then double this investment. What is it about television that still seems to trump all other players? Well let&rsquo Media Spike # 53 - Make Waves With Airwaves http://www.mastheadonline.com/blogs/?blogId=1161 Dennis Kelly Thu, 14 May 2015 02:35:17 EST Welcome. Does this sound familiar? Late night radio/Take It everywhere I go/ My best friend when I’m lonely/ Is my late night radio! This stanza, from the late musician, John Denver, speaks volumes about the power, the portability, the intimacy and the friendship that radio delivers. One reader expressed to me that not only is it my commuter companion, it delivers the songs that connect me to the past and present. So let’s take today to talk about radio. http://www.mastheadonline.com/blogs/?blogId=1159 Dennis Kelly Mon, 11 May 2015 02:33:57 EST Welcome. Hoping it’s a great day whenever you’re reading this. So what’s the best choice? Excuse me? Dennis with all these media options that have been swirling these past ten weeks or so, there MUST be a best in all that. Earlier in my career, I may have jumped at that to say you MUST use, blah blah blah blah, or else the campaign won’t be effective. The ever changing landscape means that all these provid http://www.mastheadonline.com/blogs/?blogId=1155 Dennis Kelly Wed, 6 May 2015 23:27:52 EST Oh good. You’ve joined us once again. Perfect. BEHAVE LIKE YOU OWN THE PLACE. If you’re relying on your advertising to have some impact, to make some noise, raise the awareness of who you are and what you do, then BE BOLD, and TAKE OVER THE SPACE WITH ABSOLUTE DOMINANCE. Sure smart guy. Mr. Media here thinks I’m made of money. Only clients with deep pockets can do that. Well if you’re too gunshy about smart, powe 57 Media Spikes: Checkpoint Number Five http://www.mastheadonline.com/blogs/?blogId=1153 Dennis Kelly Wed, 29 Apr 2015 02:34:07 EST Welcome to Checkpoint Number Five A summary of our fifth series of two weeks, and 10 more Media Spikes presented. Let's take a look back at what we covered. #41: Trying to decipher industry jargon. Every business has it's own language of terms and abbreviations known only to the insiders of each business. Just learning Reach and Frequency and GRP's will put you miles ahead of your competition. #42: You don't have to be http://www.mastheadonline.com/blogs/?blogId=1151 Dennis Kelly Mon, 27 Apr 2015 04:59:19 EST Greetings, Seems somehow appropriate doesn’t it? Media Spike #50 to talk about 50/50. Many campaigns have evolved from year to year using tried and true media that consistently delivers for them. Such was the case from the insurance company I referenced in earlier Media Spikes. Only Bus Cards and radio. But these worked. So they stayed with them. Other campaigns seem to flit from media to media with no rhyme or reason from month t http://www.mastheadonline.com/blogs/?blogId=1148 Dennis Kelly Wed, 22 Apr 2015 21:51:13 EST Hale and well met, dear reader. We’re in the home stretch. Have you enjoyed the ride? The finish line is in sight. Including today’s effort, there are nine (9) Media Spikes remaining in this inaugural series. I hope you have found it informative, helpful, provocative (?), and entertaining. Inquiries have come from different corners about my background, my client and agency history, and what campaigns have I worked on to somehow verify my http://www.mastheadonline.com/blogs/?blogId=1146 Dennis Kelly Thu, 16 Apr 2015 01:37:00 EST Thank you for coming back. What an eye-opener! A turn of phrase that stares you right in the face everyday, but sometimes from left field it hits you like a thunderclap. To this point, my Media Spikes have spoken of different budget levels from $100,000 to a million, to levels above and below that.  The budgets available certainly offer you different media combinations, but one truism remains, no matter what level you’re spending at, your m http://www.mastheadonline.com/blogs/?blogId=1144 Dennis Kelly Wed, 8 Apr 2015 12:31:03 EST Welcome. Hope it’s a good day. Flavour of the month? If you’re around to enjoy all 12 months, that’s not a bad thing. But many campaigns are designed around a 4 or perhaps 8 week cycle and then disappear. A huge cacophony of noise shouting  ‘I’m Here’, ‘Come Try Me Now’, ‘Limited Time only’, and it may or may not trigger sales, awareness, interest and then marketing flatlines. http://www.mastheadonline.com/blogs/?blogId=1142 Dennis Kelly Wed, 1 Apr 2015 14:17:00 EST Here’s a great way to start the day. A Blank Cheque! All the money you could ever want! No need to hesitate on what to buy, because you can buy it all. You can only spend it on media which you believe best reaches your target group. So – WHAT do you choose? It’s in your court. Nobody saying you can’t afford it. Only saying you have to rationalize and defend your choice.