The latest issue of Toronto Life is hard to miss on newsstands. This cover is “radically clear” and totally “commits to the cover” in a bold, aggressive, and deliciously luscious way, that will connect with food lovers instantly…i.e. in less than three seconds!

Here’s what editor Sarah Fulford has to say about this cover:

“We wanted a dish for our annual April “Best New Restaurants” issue that’s luscious, irresistible and super trendy. Breakfast sandwiches are all three. The dish on the cover was styled by Toronto Life’s art director, Christine Dewairy, to insure maximum ooziness. The giant yellow word EAT is part celebration, part directive and, we hope, will be clear and inviting on the newsstand.”

Click on image to enlarge.