Sparksheet, a multiplatform magazine from content marketing agency Spafax, has extended its brand one step more with a monthly podcast.

The Good Ideas podcast "combines the tools of digital media with the tried-and-true methods of radio journalism to expand on the international stories" covered on Sparksheet’s website, social media channels and other brand platforms.

“We pride ourselves on being a multiplatform magazine, and this is yet another platform for media and marketing professionals to fill their heads with good ideas,” says Sparksheet editor Dan Levy, who hosts the podcast with Spafax Online Editor Jasmin Legatos.

The 15-minute pilot episode, Brand Brazil, explores the concept of “country branding” through the lens of Brazil’s emerging status as a regional and international powerhouse, notes a release.

Each episode of Good Ideas will also introduce and define a “Sparkword” as "part of Sparksheet’s ongoing effort to build a glossary of media and marketing industry buzzwords."

There's no advertising in the podcast yet, but Sparksheet is open to sponsorships down the road, said Levy, adding, "I think the intimacy of audio makes advertising extremely potent."

Download the podcast free of charge at sprk.sh/podcast