Odgroup is a marketing automation company that helps publishers increase their value to advertisers by providing a platform for true value measurement. Trade, consumer or even newspaper publishers can easily set up a system for reader response that not only lets readers find information fast with our Quick Access System but create value measurement to gauge the success of advertising programs and the effectiveness of the offer in the ad. Participation in the Fast Ad-vantage System puts a publisher ahead of their competition by providing a value-add service to their advertisers above and beyond the competition.