Thursday, September 25, 2014
Art Director Amy McCleverty has just unveiled her “refreshed” new look for Motorcycle Mojo. The title has been on a roll of late, with the last nine straight issues outselling the same issue from prior year.
Here’s what Amy had to say about the re-design:
“We are very excited about our new look, a refresh was overdue! Freelance art director, Gary Davidson got the ball rolling with the new direction. Bold new fonts, big images and more white space give the magazine a fresh, modern look. Motorcycles are our reader’s passion, so we are keeping it fun and the focus on beautiful bikes, amazing travel, and industry news. The cover is very different, with a white bar behind the logo, which we hope will make us stand out from the crowd on the newsstand. It also allows for a sky bar that is legible and room for more photos. The cover lines are bold, and lots of them.”
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Here’s what Amy had to say about the re-design:
“We are very excited about our new look, a refresh was overdue! Freelance art director, Gary Davidson got the ball rolling with the new direction. Bold new fonts, big images and more white space give the magazine a fresh, modern look. Motorcycles are our reader’s passion, so we are keeping it fun and the focus on beautiful bikes, amazing travel, and industry news. The cover is very different, with a white bar behind the logo, which we hope will make us stand out from the crowd on the newsstand. It also allows for a sky bar that is legible and room for more photos. The cover lines are bold, and lots of them.”
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Thursday, September 18, 2014
The 2014 Hunting Annuals (SIPS) from Outdoor Canada and Ontario Out of Doors are on newsstands now. Both covers are interesting, and each has taken a radically different approach to the cover design.
Outdoor Canada has produced a classic SIP. The mother brand is clearly identified in the upper left corner. The word HUNTING played out loudly. SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed. The “celebrity” cover boy is a Giant Buck. The main sell line in the classic position upper left, and is handled beautifully tucking in behind the left ear, with a blue “starburst” tucked under the right ear. Lots of hooks with great benefit-oriented sell lines.
Ontario Out of Doors has opted for the “less is more” approach. The mother brand is handled nicely at the top right. The word HUNTING is about as large and powerful as it could possibly be, with the word Annual in script layered nicely. This approach uses a montage of images, both predators and prey, that evoke the feeling of actually being out in the field.
Both covers are powerful in their own way.
Which cover do you like best and/or think will sell best? Cast your Vote here. We will report back later in the year as sales firm up.
Outdoor Canada has produced a classic SIP. The mother brand is clearly identified in the upper left corner. The word HUNTING played out loudly. SPECIAL ISSUE in the traditional “sky bar” space at the top can’t be missed. The “celebrity” cover boy is a Giant Buck. The main sell line in the classic position upper left, and is handled beautifully tucking in behind the left ear, with a blue “starburst” tucked under the right ear. Lots of hooks with great benefit-oriented sell lines.
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Ontario Out of Doors has opted for the “less is more” approach. The mother brand is handled nicely at the top right. The word HUNTING is about as large and powerful as it could possibly be, with the word Annual in script layered nicely. This approach uses a montage of images, both predators and prey, that evoke the feeling of actually being out in the field.
Both covers are powerful in their own way.
Which cover do you like best and/or think will sell best? Cast your Vote here. We will report back later in the year as sales firm up.
Wednesday, September 10, 2014
The September 2014 issue of Chatelaine features a “tumble” cover, according to Sarmistha Roy, the magazines consumer marketing manager.
On one side, a fabulous food cover, flip it over and on the other side is a gorgeous beauty cover. It’s great to see such creativity and attention to detail on both these covers.
Tip of the cap to the entire team for what looks like a very hot issue.
On one side, a fabulous food cover, flip it over and on the other side is a gorgeous beauty cover. It’s great to see such creativity and attention to detail on both these covers.
Tip of the cap to the entire team for what looks like a very hot issue.
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About Me
Scott Bullock
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scottbullock(at)rogers(dot)com
Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
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| Kelly says: | |
Any news on how it performed on newsstands?... |
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