The Jun/July 2014 issue of Canada’s History uses an iconic image to illustrate the cover feature.

A rather bold type treatment with alternating colors helps “shout out” the main sell.

Here’s what editor Mark Reid has to say about the issue:

“While most people today associate Hudson’s Bay Company with retail shopping, fewer realize the crucial role the company played in creating Canada. HBC is the oldest company in North America, founded 344 years ago in 1670. With this issue, we tell the gripping and dramatic story of how this once-obscure fur-trading company beat the odds to become a business titan. For the cover, we chose this painting of HBC voyageurs shooting rapids somewhere on the frontier — an iconic image synonymous with the story of Canada itself.”