Featuring a bold, oversized, cover slash concept to highlight the primary selling feature, this cover also qualifies the benefits with the "1000+ ski stats" hook, and uses the upper right real estate to push a 40th anniversary contest concept.
The cover is not shy about what it is selling.
See an old blog post on the Gretzky cover as Cover of theWeek
Here’s what the Editor in Chief, Jason Kay, had to say about this fantastic success on newsstands:
“Any time you put Gretzky on the cover, particularly a throwback image from his Edmonton Oilers days like the one we used, it attracts interest. The white background on the cover with the “ghosted” names of the other hockey greats, along with the title of the book in that gold, fifth colour, combine to give the book a real collectors’ feel. And, of course, with think the content concept was a winning idea — it’s a definitive, authoritative ranking of the top hockey players of all-time by the position they played. We’d never seen a ranking like that before.”
Note to readers: some of Bullock's posts may refer to his clients.