Wednesday, May 06, 2015
Cottage Life SIP Results
On December 2nd, 2013 Cottage Life produced a Special Interest Publication called:  How to Buy a Cottage.  The cover price was $9.99 compared to the regular price of $6.95. That’s a variance of $3.04 or a 44% increase in the price for the SIP.

So, how did it perform? In a word, brilliantly. The issue sold 9,444 units, and generated  $94,346 gross newsstand dollars. The average sale of the regular six issues that year was 6,090 copies, generating $42,326 dollars.

Therefore the SIP sold 55% more copies than the average regular issue, and generated 123% more revenue. No other issue from 2012 to 2015 has sold more copies.

The April 2015 issue of Cottage Life is a beauty.  It went on sale March 9th, and I suspect it will do well too!

I really love the Cottage Life West cover from January 2014, which is a best-seller since Cottage Life West took over from Cottage.

 
 

 


- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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