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Thursday, January 31, 2013
Abe was a Babe Sells
The launch issue of Exploring History, a brand extension from National Geographic, performed exceptionally well, according to a recent article in The New Single Copy, by John Harrington.

The issue, which went on sale in September of 2011, sold 103,000 copies in North America, at a 45% efficiency.  Their second issue, featuring Ben Franklin went on sale in November of 2012. 

We blogged about it here:  http://www.coverssell.com/?p=4136

- Scott Bullock
About Me
Scott Bullock
 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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